If we were to reimagine CC's core tools for real users in 2017, who would be our core audience? If we didn't have the constraints of 15 years ago when the licenses launched, how would we design the licenses to serve CC users’ needs and desires today? We will present and discuss current and new designs of the CC licenses, buttons, deeds, and chooser. Content platforms will provide insight into their users’ motivations. Additionally, we invite participants from every region to give us insight into their users’ needs, and an opportunity to help reimagine CC’s tools for the current web and sharing climate.