The CC Film Festival Uruguay, is a festival that already had two editions (2015 and 2016). In these two years of work, from the organizing team we have learned, generated links and developed skills. However, there is still something that worries us. We have not yet achieved that the festival has the desired audience flow, nor that the free licenses are used extensively by local audiovisual producers. We feel the need to identify a critical community that is capable of understanding, appropriating the concept of free culture, and is able to produce its own content.